1. Belief in the annuity and life products we work with and how they protect the clients our advisors serve.
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2. A relentless commitment to be give our best individually and as a team to our  partnered agents and advisors, as well as to each other in our offices.

3. Have the integrity to live up to our promises and follow through by doing what we say we would do.

4. To consistently strengthen our network of agents, advisors, industry experts and marketing resources.

5. Be available and accessible to our partnered agents and advisors.

6. To reinforce the 'Success Breeds Success' motto within our team, we continue to stay on top of the latest product releases, industry changes, and marketing trends.

7. To work hard to play hard.

8. To be accountable, embrace the challenges and seek out opportunities to improve.

9. To respect each other's belief systems while always honoring our personal faith and where we came from.

​10. To celebrate each other's success and to be thankful for the opportunities to help our partnered agents and advisors WIN!​​​